A local client needed a logo refresh as their business began to take off. She presented me with her color palette and ideas she tried herself but weren't working for her. I learned more about her workflow and gathered ideas from her products. Below you can see some of the playful logo ideas I presented to her. From there I applied her feedback and created this final hand-lettered logo. Once I received final approval I sent over an organized file folder in multiple image types, color profiles, and sizes to give her the fastest access to what she'd need for projects from print to social media. As an extra, I created a separate "Caricatures" file for her to use in signage when she was not allowed to self-promote.